LELO is looking for a proactive PPC Specialist in LELO HQ in Zagreb who wants to tackle the challenge of owning global social media advertising campaigns with serious budgets and complexity!
We need someone to make sure that media budgets are efficiently planned and spent! We need a thinking and eager-to-learn individual, with a high willingness to hack the growth, open to diving into the unknown, very well organized, constantly searching for ways to squeeze performance from every dollar, and brave enough to try to scale things up.
The main focus of this position will be owning all paid social platforms (including Meta, TikTok, Pinterest, X, Reddit and others), supporting LELO.com and INTIMINA.com and all other sales channels. You will be working closely with the Paid Social Team Lead and Digital Media Manager, and many other departments. You will have all the possibilities to grow, learn from other multi-language and multi-discipline team members in various global offices, and eventually take the most optimal roles/responsibilities in a fast-growing environment.
WHAT WILL YOU DO?
Perform daily account management of paid social accounts, primarily on Meta (Facebook/Instagram), TikTok, Pinterest, Reddit and other emerging social platforms.
Assist in the maintenance and monitoring of audience targeting, account daily and monthly budget caps, ad frequency, cost-per-acquisition (CPA), return on ad spend (ROAS), and other important account metrics.
Manage and maintain updates for large audience segments, including custom audiences, lookalikes, and retargeting lists.
Provide creative copy and visual/video format suggestions optimized for social media feeds, stories, and reels.
Assist in the management of cross-platform social placements and contextual advertising across social networks.
Provide recommendations and execute strategies for audience expansion, campaign structuring, targeting, and other facets of paid social following business goals.
Support the generation of new paid social campaigns, ad sets, and accounts, and aid in the creation of new social marketing initiatives.
Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid social initiatives.
Keep pace with social media algorithm updates, emerging platforms, and paid social industry trends.
Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with business goals.
Monitor and evaluate ad performance and conversion results across the major social channels.
Communicate with the team and management on project development, timelines, and results.
Work closely with the other team members to meet LELO business goals.
WHAT WILL YOU BRING TO THE TABLE:
Minimum 2 years Paid Social / Social Media Advertising experience.
Deep experience with Meta Ads Manager, TikTok Ads Manager, and Google Analytics.
Ability to effectively interpret social media metrics and Google Analytics data.
General understanding of organic social media algorithms and how paid and organic strategies complement each other.
Experience with audience insight tools and social trend tracking.
Excellent level of English language (writing and speaking).
Organizational skills (to-do lists, sheets, automated reports, project management software).
Result-driven mindset.
High level of motivation and persistence.
Analytical multitasking, readiness to handle parallel projects at all levels.
If we raised your interest and you think you might be a perfect match for our company, send your motivation letter and CV in English.
Please note that only short-listed candidates will be contacted. All applications will be considered under the terms and conditions of confidentiality in accordance with the regulations of personal data protection.