What if our most intimate items were made as beautiful as the ones we displayed with the most pride?
That's the question that defines what we do at LELO!
Founded in 2003 and now in our second decade of producing the most refined, luxurious, and iconic pleasure objects in the world, LELO has established a heritage based on quality and unexpected innovation and is entirely different from everything and everyone else. Along with its sister brand, INTIMINA, LELO has offices in every major global market, from China to the USA.
LELO has an immediate need for a Marketing & Communications Manager in the UK market to join our award-winning team!
The ideal applicant will have a strong professional marketing and communications record, an infectious personality, and a passion for engaging in meaningful work. As a key role, the selected individual’s primary responsibilities will include: developing, implementing and executing strategic marketing plans for multiple brands to build brand awareness, increase market share, attract potential customers and retain existing customers.
Essential Job Functions:
This unique role will deliver full responsibility for the success of LELO and INTIMINA brands:
Develop marketing goals and strategies, and execute promotional activities and branding based on global strategies and plans,
Adapt global campaigns to the specificities of the local market,
Create local market communication strategies and campaign plans,
Set the campaigns, their goals and KPIs, execution and performance monitoring,
Provide expert market insight to the global team,
Regularly report to the global team on market activities, plans, performance, results and potential issues,
Manage brand image across all combination channels, liaising with media organizations and advertising agencies, scouting for potential new agencies,
Manage agencies and relationships,
Manage PR agencies and PR communications in the market,
Stay up-to-date on industry trends, conduct market analysis and research to identify trends and opportunities,
Determine and monitor budgets and targets, evaluate advertising/communication proposals,
Manage paid content placements process from proposals, and evaluations to content approval,
Continuous relationship management with influencers and media partners, negotiating placement packages, placement planning, briefing the partners, event planning etc.,
Cooperate with local Sales Dept. and support key Sales initiatives.
Required/Preferred Knowledge, Skills, and Abilities:
The selected candidate will have knowledge/skills/abilities in the following areas:
Experience – five years of relevant marketing experience,
Strong proficiency in understanding traditional and emerging communication channels,
Strong communication skills with the ability to communicate in English, both verbally and in writing,
Familiarity with online content marketing and social media development strategies,
Solid understanding and passion of marketing, positioning, branding, communication, and PR context and activities,
Creativity - we’re looking for someone who can originate smart, impactful story ideas,
Innovative - to love finding new, unexpected ways to tell the story of the brands/products organically,
Strong budgeting and project management skills.
Teamwork - be open to working with people from different countries and cultures, share knowledge and foster open communication,
Analytical - using various analytics platforms to measure effectiveness and plan new strategies,
Result-driven - be comfortable working on analytical tasks and trend forecasting.
If we raised your interest and you think you might be a perfect match for our company, send your motivation letter and CV in English.
Please note that only short-listed candidates will be contacted. All applications will be considered under the terms and conditions of confidentiality in accordance with the regulations of personal data protection.
Location: London, UK